Gramicci Brand Guide

Created out of capability, the Gramicci brand is experts in garments hard enough to endure the rigors of outdoor pursuits. Founded in the ’80s by seasoned Californian mountain climber Mike Graham, the brand name owes its name to Mike’s role in the initial all-Italian climb of the world-renowned Half-Dome.

Found nestled among the marvels of Yosemite National Park, Half-Dome is famed for its unique form, complicated paths, as well as large size. Looming at a knee-shaking elevation of 8.842 not just did the daunting heights and also inevitable physical strain of the task available present a danger to the team’s goals however so to did their non-European beginnings, with a grand total amount of 0 Italians discovered within their rankings.

Undeterred, Mike as well as his pals pushed on utilizing both advanced abilities and also a selection of freshly designed trans-Atlantic pseudonyms to complete their mission. Half-Dome dominated, Graham no even more and also Gramicci birthed. It goes without saying, the name stuck, and in the years that followed Mike utilized his experience gained as an energetic individual in the rock climbing up area to set up the brand we see prior to us today.

The Gramicci G Shorts

Releasing their initial pair of Gramici shorts in 1982, the brand swiftly came to be known for its penchant for incredibly useful legwear, implemented a huge selection of innovative features that still stand as trademark hallmarks for greater than 30 years later.

Developed with the young explorer in mind and paying very close attention to the movements of a mountain climber’s body, the G shorts/ G trousers boasted a gusseted crotch for unrestrictive activity along with a built-in nylon belt as well as tough cotton twill building and construction.

Utilizing this as a structure, the brand name has actually because expanded right into various other clothing-related forays, explore a variety of various cuts, materials, and also silhouettes whilst cultivating a rich area of like-minded individuals via an ethos of expedition.

Gramicci Efficiency Array

Say goodbye to existing is the brand name’s exploratory technique than with their efficiency line. A space to dive much deeper right into brand-new concepts and also attempt their hand at several of one of the most cutting-edge products in the sector, this offshoot confirming ground permits the preservation of timeless suitables whilst ensuring Garmicci’s forward-thinking edge is continuously honed.

Made to sustain whatever activity as well as elements the wearer starts, the collection makes use of every little thing from UV protective Sheltek, comfortable storm fleece, and functional RECTAS/ SOLOTEX materials to insulating Pertex, sturdy Cordura as well as water-proof GQRD 3 layer products. In other words, if you occur to discover yourself midway up an instead huge granite face or hiking in the wilderness, this is the things to do it in.

Connecting The Space

In addition to the finer requirements, Gramicci has also made waves when it comes to social value. Thriving in overseas markets such as Japan and also discovering approval into the streetwear tribe, they played a considerable function in altering the prevalent assumption of practical clothing.

Unlike today when you ‘d be hard-pressed to point out a brand that hasn’t yet dabbled in Goretex, outdoor clothing of the time was mostly regarded as a simplistic, need driven, as well as boring when casting through a style lens. With the globes of appearances and also function seldom crossing paths Gramicci, to name a few, were some of the very first to put an emphasis on not only the approach of their clothing but exactly how it looked, permitting way of life and performance to exist side-by-side, opening their craft to a totally new target market and probably setting a criterion for future styling fads.

Incorporate this with their climber insignia, that coincidentally draws close similarity to one more of their ’80s Californian neighbors Stussy that were at the forefront of the very early streetwear movement, and the brand located itself rapidly adopted as an irreversible component of skate and surf stores, developing cooperations with the sort of Mastermind as well as having their one-of-a-kind foundation features referenced over and over again.