Facebook Inc is one of the top companies in the world. It controls Facebook, Facebook Messenger, WhatsApp and Instagram. Each app is among the top five applications in the world to be downloaded, and has more than 1 billion users. It’s a fact that if your business isn’t prominent on Facebook or any of its apps and apps, it’s unlikely to gain recognition.
Facebook and gambling online
As an American business, Facebook is understandably cautious regarding its involvement in any kind of online gambling whether inside the USA or elsewhere. Reverberations generated by US legislation passed at the time of 2006 (UIGEA) which made all gambling online illegal in the USA and continues to resonate until this day. The largest US businesses are still extremely concerned about promoting any kind of gambling online.
Approval from Facebook to market an online gambling product
If you’re advertising contests draw, competitions, or other kind of gambling product on Facebook you are likely you’ll be required to submit an application for approval prior to the launch of your account. The procedure involves filling out an Online Real Money Gaming (“RMG”) Application form as well as an Facebook RMG Questionnaire.
For RMG license help contact Right Global Group.
An initial written approval requires written approval from Facebook before it can accept advertisers who offer RMG. Advertisers who seek approval for their ads must choose the region in which they want to promote their business and also provide the domain’s name they plan to utilize. The applicants should explain on the RMG Questionnaire how they will restrict access to unauthorised users on their site (e.g. players who are minors or are not within the territory of their authorised jurisdiction) and state how the operation is legal. For licensed operators of gambling that are underage, a copy of the licence that authorizes the operation in the area is required. In the event that the activity falls outside what is considered “gambling” (e.g. games that are based on skill, or a draw for free) A written statement from a qualified legal professional is required in order to prove that the game is legal in the area without the requirement for a license.
Requesting a legal and written approval regarding your gambling product
If you’re seeking Facebook marketing approval but require an official legal opinion on whether or not you can legally use your offering within Great Britain, we can assist. We recently assisted the majority of customers whose accounts for advertising were rescinded after we received our written recommendation from Facebook.
We can also examine your website from a commercial point of view and examine the terms of your agreement, as well as marketing, to ensure your website is in compliance with the laws governing advertising and consumer laws.