The global market is an excellent platform for companies that want to grow. To be successful companies must communicate with their clients and there is no better alternative than the internet to communicate with them. But, the language and barriers to communication can be an immediate threat to any expansion of a business. A 2014 report released by the United Nations’ International Telecommunication Union shows that the internet is a global market with more than 3 million users, but only 28 percent of them are English users.
This is why it is crucial for companies to encourage multilingual communication via the localization of websites. Here are some additional advantages of translation on websites:
1. English is not the preferred language
85percent of internet users are fluent in languages such as Chinese, Spanish, Arabic, Portuguese, Japanese, Russian, German, English, French or Malay. A study by Common Sense Advisory in 2014 found that 72% of users prefer websites that are in their native languages.
2. Revenues Boosted
Localization of websites can increase revenues. Based on the Common Sense Advisory in 2014 72% of Internet users will be more inclined to purchase products when the content is in their language of origin. A multilingual website can provide your company with a broad reach.
3. Increase confidence of consumers in your products
A website that is in the language of the user can boost their confidence in your product. This is due to the fact that they are more comfortable with the information. This creates a direct relationship between your client and you.
4. Enhance your Search Results Ranking
The services of a website translator can help you create an SEO (Search Engine Optimization) user-friendly website with specific keywords. This will bring more visitors to your site. The translation of your content and keywords can increase your chances of achieving a higher search results and give your site greater exposure. To do this, get help from professional web localization and translation services (like ours). We are able to effectively meet your needs for language and other requirements.
5. Gain you a Competitive Edge
According to a study in 2011, conducted by the European Commission, 90% Europeans browse websites in their language of origin. 42% of them will not purchase products when the language used is not their native language. However that, a multilingual website can help you stay ahead of the competition.
Translating your website into different languages will expand your client base and help your business expand. If you’re looking for a reliable website translation and localization services, please feel at ease to contact us at anytime.
For more information, please visit renaissance-translations.com/