In recent years, video has been dominating internet. This is why marketing departments are prioritizing it when developing new strategies. Video marketing has many benefits, especially if it involves potential customers. Online video is so common in marketing campaigns, that nearly four out of every four customers will stop being interested in companies that do not offer it. Even if you haven’t yet taken advantage of this opportunity for your business, it’s never too late.
Video Marketing: The Benefits
Exposure
Video is responsible for 74% online traffic. It’s crucial for your company that you have an online presence. Posting video content can help your company gain attention and get started or expand its online activities. Simply Measured discovered that Facebook videos were shared 1,200% more often than text posts or links. Your company can be exposed to a wider audience through video marketing. The impact of video marketing on exposure is so significant that 52% marketers believe it increases brand awareness. Video content can be a strategic way to reach potential customers who may not have been exposed to your brand.
Build Trust
Video marketing is not just about getting more exposure. Video marketing can help you build trust and increase your online presence. Video can be a conversation starter as it encourages users to ask questions about your business or product. This allows your company to establish a personal connection to your customers. Recent research has shown that video content is 10 times more popular than other social posts. This interaction will eventually lead to customer loyalty as your company can show honesty and interest in your customers.
Boost Sales
Video is a great way to show products to potential customers. MultiVisionDigital found that 64% users will purchase a product online if they have seen an explainer video. This type of video not only allows potential customers to understand the product, but also gives them a feeling of comfort that encourages them make purchases. Companies can also increase sales by embedding videos onto their landing pages. A landing page that includes a video can increase sales conversions by up to 80%. Videos can encourage visitors to spend more time on web pages, which in turn will lead to them being more engaged with the content and absorbing more information.
Your company’s success will be greatly enhanced if you invest in a video marketing strategy. Video can be used to increase exposure, trust, and sales. It’s time to incorporate video into your company marketing campaigns. A video marketing team can help you if you need professional guidance.
What are you waiting to do? Get together with a video marketing company to learn more about how video can benefit your business.