If you’re an exhibitor, it never hurts to learn sometime new, especially when it can benefit the performance of your stand. Tradeshow hacks are a great way to take on new information and provides a list of new techniques to test & trial.
As a UK exhibition stand provider, we’ve got a few tips we’d like to share that will hopefully support you through what can only be described as manic, yet fantastic experience.
Why should visitors come to your space?
Are your graphics bold enough and will your space pull a crowd? These are the type of question you’ll be asking yourself in order to create something special.
The key to enticing a crowd is to offer what people want and to create a reason why visitors should come to your stand space in the first place. Think big, relevant, and how you’ll draw in your target market.
Your staff choices matter
People vibe with people, and it pays to make sure you have the right members on your stand promoting and representing your brand.
Knowledgeable, easy to approach and friendly is exactly what you’re looking for. An exhibition is a long day, so they’ll need to be able to work hard & push through the barriers to provide the best customer service through the course of the day.
Think long term
Your choice of exhibition stand isn’t just about the here and now but for future events. The perfect stand design will support you through numerous events and last for years and years.
Consider how the stand can be amended, the configurations you can create and if the stand is a worth while investment to meet your criteria.
Consider your position
Before booking your stand space with the event organiser, we suggestion checking out the floor plan and completing research. The position of the stand space could leave you on the outskirts of the event or slap bang in the middle, right where the action is!
The bigger stands and those with more exposure will be more expensive. So yes, you need to stick to budget but making a ROI and being in the prime location is crucial.
Don’t waste any opportunities
Every visitor that steps on to the stand provides an opportunity to expand your client base and create a new relationship.
Treating every visitor like a new potential customer, offering advice & product information is how to take all opportunities with both hands and do everything you can to bring on new business.
Don’t let any opportunity pass and it’ll be clear to see you’ve made the most of all interactions.