More than 80% of businesses report an increase in sales after using animated explainer video to explain their services. This could be because most customers find explainer videos useful in understanding products and services.
Business owners will love a marketing strategy that includes explainer video. Learn seven benefits of animated explainer video.
1. They demonstrate problems and solutions
Customers with problems are the driving force behind a lot of business. They look for solutions and products to solve their problems. Animated explainer video simplify the process of illustrating a problem and showing its solution.
Customers don’t like reading through lengthy company literature. They also dislike being forced to read long sales pitches. You can accomplish the same job more creatively and engagingly with animated explainer videos.
Videos that are well-designed and entertaining keep customers’ attention and make products and services more relatable. You can pause animated explainer videos so that you don’t miss anything.
2. Animated video adds emotion
Emotions can often drive us, for good and bad, to make decisions. Our brain only processes 10% of information visually, so visuals drive our emotions. And 65% of people are visual learners, so beyond its emotional impact, presenting information visually is more cognitively effective.
Few things are more emotional than traditional promotional literature. Stock photos often don’t do justice to this emotion, let alone convey meaningful information.
These are the animated explainer videos. These videos can communicate information visually and appeal to viewers’ emotions through music and voiceovers.
3. Animated Explainer Videos Increase Website Traffic
An animated explainer video can be added to your landing page to draw more traffic and increase your conversion rate by up to 80%
How is this possible? Internet search engines favor web pages that contain video content. Because they are easy to crawl and recognize by Internet bots, this is why web pages with video content are preferred. Web crawlers, also known as spiders or web crawlers, catalog everything on the World Wide Web so that search engines like Google can find it when people enter search terms.
These benefits are magnified when the video gets shared on social media or in emails.
Animated explainer videos are a cost-effective and effective way to get your product or service noticed.
4. Search Engine Optimization Boosted by Animated Explainer Videos
You know how appealing animated explainer videos can be to search engine crawlers indexing web content. However, videos can also aid marketing strategies by improving SEO. Here’s how:
A animated explainer video can get a lot of social media shares. This can result in backlinks. Backlinks can be generated by linking to other websites and are crucial in order to achieve high SEO rankings.
An animated explainer video is a great way to establish your authority on a topic or product. You can make your website the information hub that everyone visits. By regularly updating and posting videos and other information, you can increase your SEO and build an audience.
Rich snippets can be enabled to enable embedded video explanations and other structured data on your site, which can improve your SEO. These visual examples of your page can be used to generate more traffic from search engines than the written site descriptions.
SEO is an essential part of any marketing strategy today. Animated video explainers can help you increase your SEO ranking.
5. Easy to Share Animated Explainer Videos
An animated explainer video company‘s primary purpose is to explain.
To be successful, the explainer video does not need to have one million views. It doesn’t matter if you have a thousand shares or a few hundred. This can make a big difference in a company’s visibility.
This should be the goal of animated explainer videos. While a boring video is unlikely to be shared, one that is smart, funny, and unexpected may get shared beyond the intended audience.
You should share the animated explainer video that you have created with your family and friends even though they may not be the target audience for your products or services.
6. Animated Explainer Videos can simplify complex concepts
If customers don’t know how your product works, it is difficult to explain why it is so great. Traditional explanations often leave customers too confused to understand the details.
Animated explainer videos are a great way to keep viewers interested and break down complex topics into easy-to-understand pieces. Combining great animation with effective music and voiceovers can make it easier to learn new things and more attractive for customers.
7. Animation Explainer Videos are Surprisingly Affordable
It might seem that animating an explainer video is expensive considering all the benefits. It isn’t. Although broadcast commercials and explainer videos can be expensive, animated videos are very affordable for several reasons.
They can be produced quickly, which means that there are fewer production staff man-hours.
Because everything can be done on a computer, they don’t need expensive sets.
They don’t require live actors or the costumers, make-up artists, caterers, and other extras that go along with them.
Traditional video production may be costly, but animation allows you to do anything.