Portuguese Super Bock beer rolled out in UK

Portuguese beer manufacturer, Super Bock, has unveiled the plans of its for a UK roll out.

Owned by Unicer, the biggest beverages company in Portugal, Super Bock continues to grow to be the best selling Portuguese beer on the planet after the very first brew in 1927, selling more than 3.4 million hectolitres in 2014, across fifty countries worldwide. The UK distribution partner of its is Brookfield Drinks.

The company is going to launch with Super Bock Original, an award winning five % abv, refreshing, pilsner style lager, that has received thirty two consecutive gold medals from the world renowned Monde Selection de la Qualite – the sole beer to have accomplished this thus far.

The company says popularity of authentic imported world beers is growing quickly in the UK. Super Bock is malty and fruity, with healthy flavour and regular body. The well structured bitterness combined with the sweet malt help to develop the rejuvenating flavor and light-weight, finish that is dry. It’s luminous and golden, with an extremely clean, light, frothy head.

At first, Super Bock Original is going to be offered in thirty litre kegs and thirty three cl bottles. Managing director of Brookfield Drinks, Nigel McNally, confirmed that several other versions is rolled out in the following year which includes a stout, alcohol free as well as likely a flavoured lager. A lot of people leading wholesalers including Dhamecha, Parfetts, Blakemore, and Booker have agreed to stock the emblem.

McNally explained, “The result we’ve had out of the on and off trade to Super Bock’s arrival continues to be truly solid and we’re looking forward to rolling it out through the future weeks. This’s a brand that’s exactly about conviviality, friendship and also the Portuguese method of enjoying life. We try to start a window on the modern, dynamic and young society of the increasingly cosmopolitan cities of Porto.” and Lisbon

The company is going to be supported by a multi channel PR, digital and social campaign.

Super Bock continues to be the primary sponsor of 1 of Portugal’s largest music festivals – Super Bock Super Rock – since the festival began in 1994. One of Europe’s most widely used alternative festivals, this year’s line up includes The National, Bloc Party and Jamie XX.